Although job developing requires a mix of critical skills, many career advisors are forced to learn them through the “sink or swim” method. They’re often asked to immediately make a specific number of cold-calls daily. They learn that “job developing” is synonymous with cold-calling. It isn’t. This course covers how to properly prepare for job developing, how to prospect, prioritize employer contact, and communicate with employers to address objections, get job orders, manage them to completion, and continuously engage employers and candidates to develop long-term partnerships. Job developing should be more comprehensive than a simple list of employers to cold-call.

Module 1: Preparing for Job Developing

• Recognize attributes necessary for job developing success
• Communicate relevant institutional information to potential employers
• Research the industries you serve
• Develop an understanding of the job seekers you serve
• Develop a suite of services you can offer employers

Module 2: Contacting Employers

• Develop a continuous, prioritized list of employers to contact
• Generate interest from employers when contacting them
• Manage objections to your services effectively
• Leave effective messages for employer prospects
• Document relevant information from employer interactions

Module 3: Matching Candidates

• Choose appropriate candidates to match employer’s needs and preferences
• Establish expectations with employers and candidates in the matching process
• Manage job orders to completion

Module 4: Developing the Relationship

• Manage employer relationships beyond the close of a job order
• Maintain relationship with candidates post placement
• Implement strategies to help candidates retain jobs