Admissions Recruitment

4.1 Recruitment

  • Describe the process of recruitment as it is defined in the standards.
  • Describe the focus of a school's recruitment efforts.
  • Explain the reason a school's recruitment efforts must describe the school fully and accurately.
  • Describe guidelines for an appropriate Code of Conduct for recruiting and admissions personnel.
  • Describe a school's responsibilities with regard its recruiters.
  • List the statements that a school must take reasonable steps to ensure that its personnel do not make to prospective students.
  • Articulate the purpose of a school's internal annual review and evaluation of its recruiting policies and procedures and the performance of personnel involved in recruiting activities.
  • Describe the settings in which recruitment may and may not take place.
  • Articulate the activities that personnel whose primary responsibilities include recruiting and admissions activities are prohibited from becoming involved in.
  • Describe the behaviors that constitute "discrediting another school."

4.2 Advertising, Promotion, Statements, Claims

  • Describe the ethical practices for advertising, promotion, statements, and claims.
  • Identify advertising practices that are prohibited.
  • Describe the requirements set forth in Appendix IV-Recruitment and Advertising.
  • Differentiate between “endorsements” and “publicly shared media”
  • Describe the standard requirements regarding appropriate use of endorsements, images, and publicly shared media.

4.3 Disclosures

  • Explain the three elements requirements pertaining to catalogs in Section IV (C)(1), Substantive Standards, Standards of Accreditation.
  • List the items required by the ACCSC Catalog Checklist.
  • Identify the eligibility phrase required on all advertising of financial aid and scholarships.
  • Explain the five requirements pertaining to enrollment agreements in Section IV (C)(2), Substantive Standards, Standards of Accreditationelements required for the school’s enrollment agreement.
  • Explain what is required in terms of disclosure of student achievement rates.
  • Articulate the three elements of disclosures of accreditation and approval.

4.4 Admissions Requirements

  • Describe the purpose of establishing admissions criteria.
  • Articulate the standard requirements regarding discrimination, students with disabilities, and applicants attending secondary school.
  • Explain when a school is required to conduct a study of its admissions requirements.
  • Describe the requirements for admitting students who do not possess a high school diploma or recognized equivalent.
  • Describe the requirements for admitting students into an undergraduate degree program.
  • Describe the requirements for admitting students into graduate-level programs.
  • Explain admission requirements for students in English as a Second Language courses.

4.5 Admissions Documentation

  • Articulate acceptable high school diploma and/or equivalent requirements.
  • Explain the requirements for acceptance of credentials from a foreign country.
  • Describe the process for using an entrance test in lieu of high school documentation.
  • Identify when conditional or provisional acceptance may be granted.